Exploring Discursive Features and Techniques of Manipulating Consumers in Printed Advertisements

Khadijeh Mohammadi; Hiwa Weisi; Shahab Moradkhani

Volume 5, Issue 1 , February 2018, , Pages 95-115


  Manipulation is an illegitimate mind control that can be performed via the triangular model of social, cognitive, and discursive strategies which leads to social inequality. This study aims to investigate the discursive strategies employed in Persian printed advertisements to manipulate audiences based ...  Read More